02/22/2023
2:22PM

The Story of LABS Collective

LABS Collective isn’t just another streetwear brand—it’s a movement, a rebellion, and an experiment in redefining what fashion can mean. At our core, we thrive on challenging the norms of society. While others play it safe, we push boundaries, crafting apparel that isn’t just something you wear—it’s something you feel, something you live.

The name "LABS" isn’t just a catchy add-on. It represents our ethos: experimentation. Every piece we design is like a new chapter in an ongoing story. We take inspiration from the raw, unfiltered energy of life, remix it with bold ideas, and channel it into apparel that stands out in a world of sameness. Our designs aren’t just visuals; they’re statements. They speak to individuality, creativity, and the courage to be unapologetically different.

Why Choose LABS Collective Over Big-Box Brands?
Here’s the thing: we’re not interested in mass-producing forgettable clothing with cheap fabrics and bland designs. When you buy from LABS Collective, you’re investing in quality. Our apparel is crafted from premium fabrics that feel as good as they look—soft, durable, and made to last. Our vibrant prints don’t fade or crack; they’re designed to stand up to the test of time, just like the stories behind them.

Corporate retail might give you convenience, but LABS Collective gives you meaning. Each piece we release is made for those who don’t settle for ordinary. It’s for the people who see the world differently, who challenge what’s accepted, and who want their clothing to reflect their bold perspectives.

What Makes Us Different?
We don’t create just to create. Every design is intentional, telling a story and inviting you to be part of it. LABS Collective isn’t afraid to take risks, because that’s where innovation lives. We experiment with bold aesthetics, unique cuts, and ideas that others are too scared to touch. We’re here for the ones who embrace their individuality and crave something real.

When you wear LABS Collective, you’re not just wearing clothes—you’re wearing art, rebellion, and a vision for something greater. This is more than a brand. It’s a community of like-minded individuals who dare to experiment, challenge the norm, and leave their mark.

So, why settle for the generic when you can own something truly unique? At LABS Collective, we don’t just make apparel; we make statements. Let the world know who you are. Be bold. Be different. 

Join the movement. Welcome to the lab.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™